The internet is becoming a breeding ground for scams of every design. Internet means jungle of web nets which has no face at all. You can only know the sender of an email, or the author of a Web site. You have absolutely no idea of his or her character, what they look like, where they’re from or anything at all. Web can be easy and quick to access globally because it is enormous and can be globally usable. And the fraudsters are ready to take a chance from that. It is therefore important to know how to avoid being duped on the net readily identifiable and easily avoidable.

If you want to buy watches from online then make sure that there are two types of watch sellers on web such as authorized dealers and unauthorized dealers and also in applied marketing world. You can safely go ahead with the former and provide your credit card details. These dealers have official websites that are frequented by both watch experts as well as manufacturers. It is too difficult to make differentiate to buying a genuine watch and a duplicate; you may end up buying a replica or a fake. This is why you need to be very cautious.

First of all, an unauthorized dealer is most likely to sell you a watch that fits in the ‘gray’ market category; because most leading watch brands do not permit the sale of their watches on such websites by any unauthorized dealers. You have to confirm and reconfirm the authenticity of both the watch as well as the dealer before making a purchase which is essential. Particularly you must stay away from unauthorized dealers while you purchasing watches. These are some fact that you should keep in your mind:

- Reluctance of the dealer to provide information about the origin of the watch. This is an indication that the dealer has little knowledge of products that he is peddling. In contrast, an authorized dealer will be well versed with the watches being sold on his site

- Dealers may fails to produce an authenticity certificate. A descent dealer will never hesitate to sell their watch. He will provide you authenticity certificate verified from a jeweler.

- Refusal of dealer to provide photographs of the watch you intend to purchase. This will make dealer worried that you may compare the watch details with the official catalogue or brochure and make out if the watch is genuine or not.

-Mysterious bidders if the watch is being sold in an auction. Often a con artist may create several identities and bid for his own fake watch to fool you into believing that it is a true product. Hence you must always look for bidders who may have changed their names or have very low feedback counts.

- Failure of the dealer to produce an authenticity certificate. A dealer, who is selling a real watch, will never hesitate to get it verified from a jeweler and show you the authenticity certificate. Believing a person who says he cannot guarantee the authenticity of the watch but is willing to shave off some bucks off the price is foolishness.

- Refusal of dealer to provide photographs of the watch you intend to purchase. This will happen when the dealer is worried that you may compare the watch details with the official catalogue or brochure and make out if the watch is genuine or not.

- Mysterious bidders if the watch is being sold in an auction. Often a con artist may create several identities and bid for his own fake watch to fool you into believing that it is a true product. Hence you must always look for bidders who may have changed their names or have very low feedback counts.