Hublot watches haven’t stop to gain reputation and celebrities in the watch world. It has been lasted for 25 year. All the credit goes to Carlo Crocco for the new born watch genes. His exclusive concept - revolution and fusion of design combined with modern technique - has pioneered the matching of a precious gold watch case with a natural rubber strap. Hublot is one of the younger watches to have muscled its way to the top of the watch world.

This young man made the history with shaking the world with a revolutionary, sporty and elegant design. This exceptional design that led this industry trend appropriately describes the history of the solid gold. He wanted to make a watch that could be worn both in elegant and informal situations. His choice of materials was no less revolutionary. They ranged from finely brushed steel to gold. So he fitted with the first black strap in natural rubber to his Hublot watch.

Crocco spent hours and hours in designing the watch. At last he able give a shape after 160 hours. He made titanium screws were used to anchor the bezel to the case of the watch. The eye-catching blend of polished and finely brushed metal, the bezel fixed by 12 screws marking the hours, the minimalist black dial and the famous black strap in natural rubber have been the hallmark of the brand since the very first day.

Another major innovation of the Hublot Big Bang is the new Hublot deploy ant clasp and rubber strap. Crocco did not want to use leather as he felt it was too fragile. Instead, he spent three years trying to fashion a strap from rubber. the first colour 'croco' strap revealing a rainbow of colours from navy blue to burgundy, pink, white, grey and chocolate, but Hublot has kept its rubber base to preserve the timeless comfort characteristic of Hublot watches. Most watchmakers were astounded at Crocco's choice of material, but Crocco was not deterred. He spent money and time on research to come up with a rubber strap that was supple, light and durable. Invisible steel inserts were used to give it extra toughness.

At the Basel Fair in 1980, the watch was showcased which was go on to be sensation. Its most celebrated collections include the "Big Bang" line of watches which were made by the fusion of materials such as gold, ceramic rose gold, tantalum and rubber. Then the Crocco was flooded by orders from royalty and celebrities.

Hublot also came up with an exquisite jewellery line of watches that were studded with diamonds and precious stones. Equally stunning was Hublot's art collection which was made of exquisite dials, splendid bas relief works and superb engravings.

Hublot's latest innovation is the Bigger Bang Watch. It is the world's first tourbillon column-wheel chronograph. The watch has 262 components and the tourbillon is fitted with 33 rubies and a right bottom plate decorated in black gold.