Throughout its history, TISSOT has created products that never fail to attract attention, both in watch making circles and among the general public. The Tissot Company believes in setting the highest standards in the making of watches. Another goal of the company is to offer high quality watches at affordable prices. Tissot was known to offer good quality and elegantly designed timepieces at very attractive prices. Tissot watches - the Swiss leading brand of the mid-price segment.

Since 150 years, TISSOT is the only watch brand in the world to combine Swiss-precision craftsmanship and innovation with outstanding quality performance at a reasonable price. Tissot has been involved in several sporting activities such as Formula One motor racing, cycling, ice hockey, cricket and fencing and owned several laurels in the world horology.

Since 1985, Tissot has been a member of the Swatch Group, the largest watch producer and distributor in the world. The company is based at Le Locle in Switzerland and is present in more than 150 countries around the world.

Whether in the technology of its movements, in the research for special materials or in the very functions of the watch itself, its engineers and watchmakers developed models that were pioneers of their kind. The Company uses new technique to make watches water proof watches to depth of at least 30 meters to 300 meters. The service warranties are the high quality which provides up to 20 years for gold watches.

Innovative is one of the humble policies for Tissot Company which leads making watches from wood, plastic, and stone. A new brand that has been launched in to the market is T-touch technology. Even lot more technology implemented in watches includes barometers, altimeters, compasses, internet access and thermometers e.g. one of these watches was featured in the film Lara Croft Tomb Raider: The Cradle of Life.

This is the only company that has used the touch screen with MSN smart watch technology. This is in keeping with the company’s claim -- Innovators by Tradition. These smart watches provide weather forecasts, news headlines, stock quotes, sports news, agenda, personal messages etc.

The touch screen feature can be activated by pressing and holding the center of the three buttons on the right side of the watch. To use the thermometer, the watch needs to be taken off, for about 15 minutes, to avoid the effect of body heat. Ladies can enjoy the benefits of state-of-the-art engineering with The T-Race sports chronograph. This watch offers a striking design, and comes in bright colors, like turquoise, pink and lilac.